One can see the lake from along Route 1 between Höfn and Skaftafell. It presents a picturesque parade termed as “A ghostly procession of luminous blue ice-bergs through the 17 km2 (6.6 sq mi) (18 km2 (6.9 sq mi) as reported in other sources) Jokulsarlon Lagoon”.
Jökulsárlón has been a setting for four Hollywood movies -- A View to a Kill, Die Another Day, Tomb Raider and Batman Begins -- in addition to the reality-TV series Amazing Race. In 1991 Iceland issued a postage stamp, with a face value of 26 kronur, depicting Jökulsárlón.
The tongue of the Breiðamerkurjökull glacier is a major attraction for tourists. Tour operators conduct snowmobile and jeep tours to visit the glacier along the winding iceberg-studded Jökulsárlón. The base station for visits to the area is at Joklasel, which is approached from Hofn.